Showcasing the capabilities, size and scope of the products the business had developed as it grew were the key motivators for the re-brand, and the Sully team felt eager to better present themselves as the confident industry leaders they had become.
Sully Innovations Inc
Sully Innovations has been designing, developing and producing home goods products for large North American retailers for decades – So when they came to us with the idea to re-imagine their corporate identity we knew we had to take a balanced approach that championed the evolution of the brand while respecting the foundation that had been built.
In an effort to respect the heritage of the business we looked for elements that we could pull forward in creating a fresh new identity for Sully Innovations.
Sully is known best for their hydration and lunch products, so it felt natural to identify the water ‘drop’ a signature element we could use throughout the brand system - and thus the sully waterdrop was born. Carefully integrated throughout the logomark, the form is complimented by a naval inspired colour palette and chunky, approachable typeface.
The result? A bold, authentic presentation that strengthens the integrity of the business, with a cheerful personality that celebrates the people and services that make it unique.