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           alert: 2021 is forecasting brandsicle szn all year long
          alert: 2021 is forecasting brandsicle szn all year long
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Sully Innovations Inc

Sully Innovations has been designing, developing and producing home goods products for large North American retailers for decades – So when they came to us with the idea to re-imagine their corporate identity we knew we had to take a balanced approach that championed the evolution of the brand while respecting the foundation that had been built.

Date:
January 31, 2021
10.2020
Client:
Sully Innovations
Website:
http://www.sullyinnovations.com
What We did:
Creative Direction
Brand Strategy & Identity
Copywriting (EN/FR)
Content Creation
Website Design & Development
Sully Innovations Inc

Showcasing the capabilities, size and scope of the products the business had developed as it grew were the key motivators for the re-brand, and the Sully team felt eager to better present themselves as the confident industry leaders they had become.

Art Direction:

In an effort to respect the heritage of the business we looked for elements that we could pull forward in creating a fresh new identity for Sully Innovations.  

Sully is known best for their hydration and lunch products, so it felt natural to identify the water ‘drop’ a signature element we could use throughout the brand system - and thus the sully waterdrop was born. Carefully integrated throughout the logomark, the form is complimented by a naval inspired colour palette and chunky, approachable typeface.

The result? A bold, authentic presentation that strengthens the integrity of the business, with a cheerful personality that celebrates the people and services that make it unique.