The company has set out to shift public opinion and inspire consumers to head back to the canned aisle for a gourmet North American seafood experience — and we helped them get on shelf.
The North American canned seafood category is ripe and ready for evolution. In other world markets like Europe and Asia, Canadian canned seafood is a sought after, premium product. Pair that opportunity with award-winning chef Charlotte Langley's passion for sustainable ocean farming practices and you have Scout Canning.
“The re-brand resulted in a huge lift of retailer interest in our products.”
Often Canadian brands feel they need to rely on tried and true heritage aesthetics to communicate Canadian values — but introducing an innovative brand to the market should feel fresh and new. We chose to pull classic canning characteristics into the modern age to create a unique identity for Scout that was lovable and engaging and most importantly aligned with contemporary market trends.
Through a conscious effort to balance sustainable values with a gourmet product, we created a premium Canadian brand with low environmental impact and an interactive, extended life-cycle.