Although the content and topics were serious, the goal of the platform was to strengthen the connections in the community and dispel the stigmas that often prevent important conversations from happening. To achieve this, the client requested that we explore what a version of this platform could look like if we diverged from traditional presentations of ‘heavy’ topics and instead developed something approachable, engaging and thought provoking.
CNECTing by Not 9 to 5
The Not9To5 Organization supports the hospitality, food and drink community by providing tools and services that connect, assist and normalize the experience of industry workers and the potential struggles they face in a world designed for 9to5’ers. They approached us with a vision and a framework for a new e-learning platform that would become a resource for those struggling with mental health and addiction. This was to be the first Canadian program of its kind, and we knew it would have a huge impact on the lives of many.
Date:
December 1, 2020
11.2020
Client:
Not9to5
Website:
https://cnecting.podia.com/primary-concerns
What We did:
Creative Direction
Brand Strategy & Identity
Graphic Design
Editorial Design
Content Creation
Digital Product Design
Social Media Content
"Working with Brandsicle was a dream. We had a massive project that was quite overwhelming yet Stephen & Theshan made it feel easy. I left the most impressed by the quality of the work, the friendly communication, the project management to hit all requirements and deadlines, and the magic behind listening to our vision and delivering what we didn't even know we wanted. I would highly recommend the Brandsicle team for brand development, graphic design and content creation. I look forward to working again in the future and seeing what other creative and beautiful projects we accomplish by working together."
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Art Direction:
The Not9to5 Organization had a clear vision in mind for a new platform that authentically represented the end user throughout. By the people, for the people. To capture this, We collaborated with the team to identify illustration styles, fonts and colours that would resonate with the community, while also pushing the envelope to create something new.
The rebel school-house inspiration that heavily influenced the creative direction of the platform grew organically, as we learned more about the experiences and personalities of our clients in the hospitality industry. A sense of humor, a sense of pride and a sense of activism were clear and present in our collaborations – We believe those sentiments needed to come through the final product.
The CNECting brand system features a bold monochrome logomark, offset by a vibrant colour palette and more-is-more graphic library. Although the message is serious, the presentation is intentionally loud. The result? A flexible brand system that serves as a solid foundation for a platform that is nothing short of a conversation starter.
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